Empowering Growth

Global research for innovation, design and successful marketing strategies and operations

 

About

What defines us

Identify where the potential for innovation lies.
Understand what differentiates in the market.
Initiate what generates growth.

 

We develop research approaches and tools that help to decipher, recognise and design.

We support companies from the first insights and innovative ideas to the positioning and launch.

We see research as the basis for thinking and working on innovation, design and customer-centred marketing.

Facts and Figures

years of research

countries

product categories

successful projects

coffee machines working non-stop

TOOLS

Empowering Business und Consumer Insights

Insights as fuel for corporate growth

Empowering Business und Consumer Insights

Understand markets, decision-makers and decisions, generate new momentum – business and consumer insights are the fuel for corporate growth. Product development, selective targeting, communication strategies and brand building thrive on insights.
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Empowering Innovation

Interdisciplinary work, iterative development

Empowering Innovation

The setting of innovation research has changed. Design Thinking and Agile Engineering are entering the scene. Interdisciplinary work, iterative development, innovativeness on the path to innovation – all this is common practice. And that means for research: no one-fits-all process but agile ⁣requirements management.
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Empowering Product & Pack Performance

The proof point in product development

Empowering Product & Pack Performance

How successful is the product in the environment of relevant competitors and what could be optimised for the launch? Product packaging, price and especially design are put to the test: how well does the product differentiate from other brands and within its own product family? Does the design communicate the relevant values⁣? Is the price position supported? And finally: how large is the preference share?
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Empowering Brand

Optimise brand management

Empowering Brand

Successful brand management means recognising your own position in the competitive environment, identifying points of leverage for brand preferences, and understanding how your brand is experienced. This includes the brand status as well as the semantic and semiotic coding of your brand in logo and⁣ claim, and the relationship between umbrella brand and individual product brands.
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Empowering Communication

Impact instead of appeal

Empowering Communication

The brand and product messages that drive preference are packaged and presented simply and clearly while still evoking many associations. Likeability is secondary: communication doesn’t have⁣ to appeal. Communication has to be effective. Following this logic, specific test approaches⁣⁣ were developed to map the conditions required for successful communication and to⁣ help better develop communicative measures.
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Empowering Sales

Optimise PreTail and ReTail as points of leverage

Empowering Sales

PreTail and ReTail: How does the consumer make his buying decisions and what strategic leverage points can be identified here? When and how do first preferences develop? How does the⁣ consumer react in the buying decision process and what does he react to? What ultimately drives preference? But we also have to look back: what creates satisfaction and loyalty and thus triggers high brand preference and a repeat purchase intention?
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METHODS

 
 

In-Depth Explorations
(f2f & online)

In addition to projective and associative techniques, the narrative interview and objective hermeneutics are essential to our in-depth explorations. Since: the key to a person’s secret wishes and needs lies in the surplus of meaning of language.

Focus Groups

Opinions and decisions are made in dialogue, in continuous interaction between different personalities with different perspectives and backgrounds. This provokes points of friction and heightens the perception of various needs and perspectives.

Creative Labs

Creative Labs help to break the usual thought patterns, create new insights and produce ever new points of friction in feedback loops. They are hence a fundamental method and platform for consumer-centred innovation processes.

Mixed Methods
–Bridging WHY and WHAT

Why deciding between qualitative and quantitative research when you’re looking for answers to both questions, the Why and the What? That’s what “Bridge” is for: our time-efficient and cost-effective hybrid qual-quant approach that delivers the best of both worlds.

Ethnographic Depths

The casualness of conversation, the natural setting and informality of established daily routines provide comprehensive insights into motives and needs, help to understand other milieus and lifestyles, and make it possible to track down the routines and cultures of dealing with products.

Face – to – face
(inhall & inhome)

Face-to-face frequently seems old school in times of online surveys. However, the face-to-face interview has unbeatable advantages: longer interviews on complex topics are possible, better output for open-ended questions and realistic impressions of colour and material variants in product and packaging tests.

Online Interviews

Multimedia contents, interactivity, combination of qualitative and quantitative elements – online research is more than the “cheap” version of face-to-face interviews. Good accessibility to difficult target groups and the wide range of tools make online interviews into an efficient and attractive method.

CATI & CATI-Interactive

Computer-assisted telephone interviews have their advantages mainly in shorter field times, lower costs and a higher rate of response from difficult target groups like e.g. commercial decision-makers, doctors, investors, but also regionally limited customers or the elderly. CATI-Interactive uses the best of both media by combining telephone interviews with an online presentation.

Multivariate Analysis

Multivariate analysis is essential for the identification of relevant factors in the relationship between product brand and umbrella brand, the decoding of key purchase decision drivers, the complex mechanisms in perception of design and advertising.

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

Markets and Clients

MEET THE TEAM

Arnd von Romatowski

Arnd von Romatowski

Research is far more than just verification. It is a tool for developing and working on innovations and
optimisations of relevance to consumers. And thus a source to grow knowledge.

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Maike Seifert

Maike Seifert

Here we have people who appreciate working in teams and flat hierarchies and who flourish in this
atmosphere.

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Katharina Heinrichs

Katharina Heinrichs

We have to develop an understanding and instinct for interfaces, interactions and relationships so as to
depict and approach the research topic and questions with the right methods and analytical concepts.

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Isabella Maier

Isabella Maier

We see ourselves as an interface between marketing and the consumer – an interface that asks the right
questions and delivers the right answers. And thus makes the learning process as insightful as possible.

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Joana Brockmann

Joana Brockmann

Due to the hugely important role played by implicit knowledge and intuitive decision-making, the really
exciting things are rarely revealed in response to enquiry but have to be deduced analytically instead.

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Ina Mollenhauer

Ina Mollenhauer

Research calls for people who think analytically and creatively. People who never want to stop learning.
People who think in numbers, pictures and words and know how to express what they’re thinking.

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Katharina Graeser

Katharina Graeser

It’s all about research designs that decipher and reconstruct everyday life and its routines instead of
“interrogative research” that asks questions on everything under the sun but fails to provide much in
the way of answers.

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Marlene Hofmann

Marlene Hofmann

The agency’s success is based on the work of the people who combine and contribute their different types
of knowledge, skills, personalities and points of view.

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Claudia Scheibe

Claudia Scheibe

We have to look behind the respondents’ comments. Rationalising self-interpretation mostly falls short
or, at worst, can even be misleading for the marketing team and decision-makers.

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Carina Detzkis

Carina Detzkis

Research demands three things from us: fresh thinking as a source of ideas in the joint research
process, curiosity to see the logic and connections beneath the surface, and depth to analyse consumer
behaviour.


MEET THE TEAM

Arnd von Romatowski

Arnd von Romatowski

Research is far more than just verification. It is a tool for developing and working on innovations
and optimisations of relevance to consumers. And thus a source to grow knowledge.



Maike Seifert

Maike Seifert

Here we have people who appreciate working in teams and flat hierarchies and who flourish in this
atmosphere.



Katharina Heinrichs

Katharina Heinrichs

We have to develop an understanding and instinct for interfaces, interactions and relationships so
as to depict and approach the research topic and questions with the right methods and analytical
concepts.



Isabella Maier

Isabella Maier

We see ourselves as an interface between marketing and the consumer – an interface that asks the
right questions and delivers the right answers. And thus makes the learning process as insightful as
possible.



Joana Brockmann

Joana Brockmann

Due to the hugely important role played by implicit knowledge and intuitive decision-making, the
really exciting things are rarely revealed in response to enquiry but have to be deduced
analytically instead.



Ina Mollenhauer

Ina Mollenhauer

Research calls for people who think analytically and creatively. People who want to never stop
learning. People who think in numbers, pictures and words and know how to express what they’re
thinking.



Katharina Graeser

Katharina Graeser

It’s all about research designs that decipher and reconstruct everyday life and its routines instead
of “interrogative research” that asks questions on everything under the sun but fails to provide
much in the way of answers.



Marlene Hofmann

Marlene Hofmann

The agency’s success is based on the work of the people who combine and contribute their different
types of knowledge, skills, personalities and points of view.



Claudia Scheibe

Claudia Scheibe

We have to look behind the respondents’ comments. Rationalising self-interpretation mostly falls
short or, at worst, can even be misleading for the marketing team and decision-makers.



Carina Detzkis

Carina Detzkis

Research demands three things from us: fresh thinking as a source of ideas in the joint research
process, curiosity to see the logic and connections beneath the surface, and depth to analyse consumer behaviour.