Empowering Growth
Global research for innovation, design and successful marketing strategies and operations
About
What defines us
Identify where the potential for innovation lies.
Understand what differentiates in the market.
Initiate what generates growth.
We develop research approaches and tools that help to decipher, recognise and design.
We support companies from the first insights and innovative ideas to the positioning and launch.
We see research as the basis for thinking and working on innovation, design and customer-centred marketing.
Explore
Facts and Figures
years of research
countries
product categories
successful projects
coffee machines working non-stop
TOOLS

Empowering Business und Consumer Insights
Empowering Business und Consumer Insights
Understand markets, decision-makers and decisions, generate new momentum – business and consumer insights are the fuel for corporate growth. Product development, selective targeting, communication strategies and brand building thrive on insights.learn more

Empowering Innovation
Empowering Innovation
The setting of innovation research has changed. Design Thinking and Agile Engineering are entering the scene. Interdisciplinary work, iterative development, innovativeness on the path to innovation – all this is common practice. And that means for research: no one-fits-all process but agile requirements management.learn more

Empowering Product & Pack Performance
Empowering Product & Pack Performance
How successful is the product in the environment of relevant competitors and what could be optimised for the launch? Product packaging, price and especially design are put to the test: how well does the product differentiate from other brands and within its own product family? Does the design communicate the relevant values? Is the price position supported? And finally: how large is the preference share?learn more

Empowering Brand
Empowering Brand
Successful brand management means recognising your own position in the competitive environment, identifying points of leverage for brand preferences, and understanding how your brand is experienced. This includes the brand status as well as the semantic and semiotic coding of your brand in logo and claim, and the relationship between umbrella brand and individual product brands.learn more

Empowering Communication
Empowering Communication
The brand and product messages that drive preference are packaged and presented simply and clearly while still evoking many associations. Likeability is secondary: communication doesn’t have to appeal. Communication has to be effective. Following this logic, specific test approaches were developed to map the conditions required for successful communication and to help better develop communicative measures.learn more

Empowering Sales
Empowering Sales
PreTail and ReTail: How does the consumer make his buying decisions and what strategic leverage points can be identified here? When and how do first preferences develop? How does the consumer react in the buying decision process and what does he react to? What ultimately drives preference? But we also have to look back: what creates satisfaction and loyalty and thus triggers high brand preference and a repeat purchase intention?learn more
METHODS
In-Depth Explorations
(f2f & online)

Focus Groups

Creative Labs

Turbo Groups

Ethnographic Depths

Face - to - face
(inhall & inhome)

Online Interviews

CATI & CATI-Interactive

Multivariate Analysis

MEET THE TEAM
MEET THE TEAM
Jobs

Intern Quantitative/ Qualitative Market Research (m/f/d) </p> <p> <u class="showmore" style="color:#88b733">learn more</u><u class="showless" style="color:#88b733">show less</u>
We are looking for an intern (m/f/d) with enthusiasm and high demands on their own work.
During your internship, you will gain fundamental insights into relevant operational and strategic project steps and actively support the project management in the implementation of individual project steps and tasks.
Our requirements:
- At least 3 completed semesters of studies in psychology, social sciences, cultural studies or economics
- Good knowledge of qualitative and/or quantitative methods
- Good MS-Office skills (especially PowerPoint)
- Good English skills
- Sensitivity and curiosity about the phenomenon of “everyday consumer life”
- At least 3 months time for the internship.
The monthly compensation is 400,- EUR.
Have we aroused your interest?
Then please send your detailed application by e-mail to praktikanten@markt-consult.com.