Empowering GrowthGlobal research for innovation, design and successful marketing strategies and operations
What defines us
Identify where the potential for innovation lies.
Understand what differentiates in the market.
Initiate what generates growth.
We develop research approaches and tools that help to decipher, recognise and design.
We support companies from the first insights and innovative ideas to the positioning and launch.
We see research as the basis for thinking and working on innovation, design and customer-centred marketing.
Facts and Figures
years of research
coffee machines working non-stop
Empowering Business und Consumer Insights
Empowering Business und Consumer InsightsUnderstand markets, decision-makers and decisions, generate new momentum – business and consumer insights are the fuel for corporate growth. Product development, selective targeting, communication strategies and brand building thrive on insights.
Empowering InnovationThe setting of innovation research has changed. Design Thinking and Agile Engineering are entering the scene. Interdisciplinary work, iterative development, innovativeness on the path to innovation – all this is common practice. And that means for research: no one-fits-all process but agile requirements management.
Empowering Product & Pack Performance
Empowering Product & Pack PerformanceHow successful is the product in the environment of relevant competitors and what could be optimised for the launch? Product packaging, price and especially design are put to the test: how well does the product differentiate from other brands and within its own product family? Does the design communicate the relevant values? Is the price position supported? And finally: how large is the preference share?
Empowering BrandSuccessful brand management means recognising your own position in the competitive environment, identifying points of leverage for brand preferences, and understanding how your brand is experienced. This includes the brand status as well as the semantic and semiotic coding of your brand in logo and claim, and the relationship between umbrella brand and individual product brands.
Empowering CommunicationThe brand and product messages that drive preference are packaged and presented simply and clearly while still evoking many associations. Likeability is secondary: communication doesn’t have to appeal. Communication has to be effective. Following this logic, specific test approaches were developed to map the conditions required for successful communication and to help better develop communicative measures.
Empowering SalesPreTail and ReTail: How does the consumer make his buying decisions and what strategic leverage points can be identified here? When and how do first preferences develop? How does the consumer react in the buying decision process and what does he react to? What ultimately drives preference? But we also have to look back: what creates satisfaction and loyalty and thus triggers high brand preference and a repeat purchase intention?